5 Secrets to Recruiting Construction Professionals That Grow Your Company.
After a pandemic-driven low, luxury residential construction has roared back with ferocity. The demand for luxury properties and high-end residential units is at an all-time high, with construction companies needing high caliber help to keep up with demand. The best way to make sure your company is getting in on this white-hot market is to hire talented employees. But to do that you’ll need to refine your recruiting strategy to attract the best candidates—so you don’t waste your time with inexperienced applicants and flaky new hires. Here we’ll break down the top five ways to refine your recruiting strategy by building a strong employer brand and leveraging the benefits of working with a recruiting agency.
1. Build a company worth fighting for
The best employees are not just looking for a job, they're looking at their future. In other words, they're looking for a company they will stay loyal to for years to come. Companies with a stand-out reputation for security, safe working environments, good communication, and growth opportunities. Highly-skilled employees know exactly what to look for when it comes to finding employers with these traits.
● An online presence - Finding a company that has a strong digital footprint means two things for serious job seekers. The first is that the company values keeping up with changes in technology and communication preferences. The second is that the company has a clear vision for how they want to present itself to the masses, and they're excited to share that vision and engage with those who share the same vision.
● A solid career path - As mentioned before, the best candidates are those who are in their profession for the long haul. They're looking for companies with growth opportunities. One way you can display that benefit is to offer clear career paths for your candidates to see.
● A mission statement - A mission statement is so much more than a line or two on the back page of a website. It is a central focus of how a company makes the world a better place. Serious job seekers know a good mission statement when they see one—especially when it sparks their desire to be a part of it.
● Pay Transparency - If you're already a company with a strong foothold in the latest career trends, you may already be familiar with the rise in popularity of pay transparency. No one likes wasting their time—pay transparency helps eliminate some of the time and resources it takes to interview potential hires who have to make career decisions based on living expenses. More on this in the next section.
2. Appeal to the Millennial and Gen Z market
Simply advertising “competitive pay” doesn’t work well with today’s job hunters. Salary transparency is important to Millennials and Gen Z workers because it gives them a better understanding of how their compensation compares to their peers and other companies in the industry. Salary transparency also closes the gap between gender and race disparities when it comes to compensation—which is an important statement on a company's stance in the worker equality movement. This is incredibly important for the generations who have pioneered gender and race equality, as well as a healthier work-life balance.
By mapping out possible growth opportunities, career seekers get the security of knowing that they will have opportunities to increase their salary and will keep up with the ever-rising costs of living. This is especially important for Millennial and Gen Z workers who are likely to have higher expenses due to inflation and technology expenses that did not exist in earlier generations.
Millennial and Gen Z workers also value working in an environment of collaboration and innovation. They want to work for a company where their ideas and input are valued—and even rewarded with bonuses, stock options, or promotions.
3. Develop an employee-first mentality
An employee-first mentality is linked to a better worth ethic, higher-performance output, and business growth. This is because it creates a work environment that prioritizes the overall well-being of employees. By investing in mental health support for their employees, companies reduce stress and anxiety among their workforce, which automatically leads to increased productivity. Providing physical health support, such as gym memberships or wellness programs, improves job performance and reduces absenteeism.
Companies that offer opportunities for personal growth and development have employees that are more fulfilled in their roles and have a greater commitment to the company. Overall, it is an employee-first mentality that leads to an engaged and motivated workforce that ramps up productivity and leads companies to long-term success.
4. Modern-day recruiting
With the high demand for construction services, it is important for companies to streamline the recruitment process in any way that they can. One of the best ways to increase your chances of finding qualified candidates is to offer virtual interview options. Virtual interviews allow you to connect with candidates in a more efficient and cost-effective way than traditional face-to-face meetings. Not only does virtual interviewing speed up the process, but it also gives you access to a wider range of applicants (i.e. qualified candidates who live in another part of the country and are willing to relocate for a position with your company).
Working with highly skilled recruiters allows high-end construction companies to expand their reach and connect with a wider audience of talent. Recruiting agencies like CLT help you manage and track job applicants through the entire recruiting process—from job listing to scheduling interviews and even post-interview surveys. With highly advanced recruiting technology available to us, your will increase your chances of attracting the right candidates for the job through specific targeting. Having your company affiliated with professional recruiting services also positions you as a leader in the luxury construction industry.
5. Step up the interview process
Companies hire higher-quality employees by using more effective interviewing processes. An effective strategy for this is to offer an interview agenda before the meeting, which alleviates some stress by providing candidates with an understanding of what to expect during the interview. The itinerary also allows interviewers to stay organized and ensure they're not forgetting any essential questions. Another effective interview tip is asking open-ended questions. This gives the company a deeper understanding of each candidate's skills, experiences, and qualifications.
Following up with candidates regardless of the outcome of the interview will maintain a positive relationship with the candidate, and builds a strong candidate pool for future opportunities. Implementing these strategies helps companies get a thorough understanding of the candidate's qualifications and provides valuable feedback on the interview process.
Hire top builders with better recruiting
Highly skilled employees will keep your company thriving in the current market boom and beyond. CLT helps companies like yours revolutionize recruiting strategies so you get the employees you need. If you're in New York City or the surrounding area and you’re ready to work with a recruiting partner who deeply understands your industry—reach out to us through our online contact form or by calling (212) 634-9353.